Photos and Words by Wyatt Peterson

Can you keep a secret? He was riding Tannus before we even asked.

Back in 2001, a young, rambunctious 14 year old named Kyle Strait (soon to be known as "The Horseless Cowboy"), found himself waking up one morning to these massive red cliffs in the middle of the Utah desert. His pa had driven him all night to the site, giving Kyle a chance to compete in the first ever RedBull Rampage event. He had no clue what awaited him out there…

He entered anyway.

He's entered almost every single one since, no other rider on earth can say that! And in 2004, at just 17 years old, he won the whole dang thing. Crowned the youngest Rampage winner in history!

Well, ride on to 2013, and Kyle wins it again, you know, just to make sure the first one wasn't a fluke.

Kyle And Tannus

At some point you stop calling Kyle Strait a "freeride legend" because the word legend kind of undersells it. I mean, the man has been a constant in the freeride world for over 25 years, a world that has chewed through generations of riders like a longhorn through a fence.

Word has it round these parts that at some point over the last couple decades, he was introduced to Tannus Armour. Be it a fellow rider, a trail buddy, or just plain ol' fate. Regardless of how it happened though, Kyle started running it in his tires, and well, he loved it.

Late last year, Kyle called us up with an offer. We said, "We'll have our people contact your people." After a few handshakes, some wheeling and dealing, and some intern hollering "bob's your uncle," the deal was done.

His Setup for 2026

Kyle runs a lot of bikes, he also runs two different Tannus products depending on which bike he's saddled up on.

E-Bike: Tannus Armour

The e-bike gets Tannus Armour inserts. Armour is built for tubed setups for total puncture protection, zero pinch flats, a smoother ride, and giving you the kind of confidence that lets you stop second-guessing the terrain and just ride it.

When your bike weighs that much and you're sending it that hard, you want your tires backed by something real.

[SHOP TANNUS ARMOUR]

Enduro Bike: Tannus Tubeless Pro

The enduro rig runs Tannus Tubeless Pro tire inserts. Known for ultimate rim protection, puncture resistance, and no weird dead feeling through the tire. Built for the terrain Kyle rides: the stuff with hidden rocks, blind landings, and consequences.

His words on trusting the equipment beneath him? We could paraphrase them, but really, the riding speaks for itself.

[SHOP TANNUS TUBELESS]

Welcome to the Team, Kyle.

We're a flat prevention company, we know that. Kyle Strait is a man who has thrown his bike off cliffs in front of thousands of people for 25 years straight and somehow keeps showing up to do it again.

The fact that he picked Tannus on his own, before any of this existed on paper, is the kind of endorsement we're not gonna dress up in fancy language.

Kyle rides Tannus because Kyle trusts Tannus.

Everything else is just paperwork.


Follow Kyle's 2026 season @kylestrait. Follow us @tannusamerica.

 

 

Additional Posts...

  • You Only Get So Many Weekends This Fall. Don't Lose One to a Flat.

    You Only Get So Many Weekends This Fall. Don't Lose One to a Flat.

    Fall doesn't last long, maybe six good weekends if you're lucky, and every one of them is already spoken for. Hunters are hauling gear off-trail before first light. Leaf peepers are chasing color down roads they've never ridden. And everybody's running their fat tires soft for grip, which is exactly what leaves them open to the flat that ends the day early. Here's why fall is the toughest season on a fat tire eBike, and how Tannus Armour keeps you rolling through all of it.

  • America's Worst Cities for Bike Flats, Ranked

    America's Worst Cities for Bike Flats, Ranked

    Every cyclist swears their city is the worst for bike flat tires. We checked. Using current state noxious weed registries, city task force records, and PeopleForBikes' 2026 City Ratings, we ranked America's 10 worst and 10 best cities for bike flats, and the answer isn't just "wherever it's dry." Denver runs two street sweepers for its entire bike lane network. Salt Lake City pays a bounty on the goathead thorns wrecking tires along the Jordan River Trail. Meanwhile, some of the most celebrated bike-friendly cities in the country, Fort Collins, Davis, Provo, sit smack in the middle of goathead's mapped range, proof that great infrastructure and flat-proof riding are two different problems.

    See where your city lands, what's actually causing your flats (goatheads, glass, or both), and why the fix isn't a better bike lane. It's the right tire for where you actually ride.

  • Sealant Has One Job. You're Making It Do Five.

    Sealant Has One Job. You're Making It Do Five.

    Tubeless sealant seals small punctures up to about 5-6mm, and checking it every 2 to 4 months keeps it working, that's the entire job it was built for. It won't stop a rim strike, cushion a pinch flat, or keep your tire from squirming at low PSI, three failure points that have nothing to do with a hole in the tread. This post breaks down exactly what sealant can and can't do, how goathead thorn country changes your maintenance schedule, and why pairing sealant with a tubeless tire insert covers the gaps sealant was never designed to close.

    Tannus Tubeless Inserts use hydrophobic Aither 1.1 foam that doesn't absorb sealant, so you get rim protection, pinch-flat resistance, and confidence at lower pressures without adding maintenance or wheel weight. It's the same setup racers run at events like Leadville and the Unbound Gravel Grand Prix: sealant handles the punctures, the insert handles everything else.

  • Armour, Tubeless, or Airless: Which Tannus Belongs in Your Wheels?

    Armour, Tubeless, or Airless: Which Tannus Belongs in Your Wheels?

    Nobody's ever finished a ride bragging about the flat they fixed on the shoulder. Tannus makes three flat protection products that stop that from happening, and yes, all three share the same name, which is exactly why riders mix them up. Tannus Armour is a 15mm foam insert built for tube setups. Tannus Tubeless Inserts protect rims and back up sealant on tubeless setups. Tannus Airless skips air completely with a solid foam tire built for commuters. Pick the one that matches what's already inside your tire and ride on.

    This guide lines up all three side by side, including who each one is actually built for: e-bike riders and commuters running tubes, gravel and mountain bikers protecting their rims, and city riders ready to retire air pressure for good. Read it once and you'll know exactly which Tannus belongs in your wheels, in about the time it takes to fix a flat.

  • A kid rides a bike at night, with fireworks in the background of the image.

    Why July Is the Worst Month for Flats (Nobody Tells You This)

    July doesn't have one cause behind its flat tires. It has four, all stacking up at once: softer asphalt that holds onto debris, tube pressure that climbs as the pavement heats up, and more broken glass and goatheads left behind after holiday weekends. That's the real reason bike tires go flat more in summer than any other season, and most riders only ever hear about one piece of it.

    This breaks down exactly what's happening to your tires this month, then shows what actually stops it. Tannus Armour is a foam liner that blocks debris before it ever reaches your tube, and Tannus Airless tires remove the tube and the air pressure altogether, so there's nothing left for the heat to work against.